Introducing VVM

VVM Loyalty Card

When you sign up with the Very Veggie Movement, receive a digital loyalty card for discounts and special offers from our Very Veggie Partners!

  • Valid in-store & online
  • Perfect for use on-the-go
  • Paperless and eco-friendly
GET YOURS TODAY
or Become a Partner
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OUR VISION

The Very Veggie Movement aims to unite society around the cause of animal rights, environmental protection, and public health. We believe that if together we can make the transition to a vegetarian or vegan lifestyle, we can…

  • save millions of animals every year
  • reduce the environmental impact of animal farming
  • minimize the outbreak of the next animal-borne disease*
  • … and so much more!

*The origin of COVID-19 is believed to be connected to an open-air wet market, where live animals are killed and sold for food.

The Very Veggie Movement is an initiative of Tzu Chi USA, a humanitarian and disaster relief organization that abides by the principles of its founder, Dharma Master Cheng Yen. Her guidance urges each of us to live a life rooted in compassion, mindfulness, and love for one another and the magnificent earth on which we live.

Transform your diet into a vegetarian or vegan one with the help of the Very Veggie Movement.

When we are able to humble ourselves and respect life, this demonstrates our utmost reverence and the power of our love.

Dharma Master Cheng Yen
Start Today

THE CHOICE IS YOURS

Our movement lets you decide for how long you’ll commit to a vegetarian diet.

What Does It Mean to Be an Animal Hero Kid?

Watch on to discover how these Animal Hero Kids provide a voice for the voiceless and empower compassionate action!

Learn more about partnership about us.

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UPCOMING EVENTS

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Nutrition for Nature: ACTION for Planetary Health

JOIN TODAY

When you sign up, you’ll begin receiving recipes, meal ideas, tips and articles right in your inbox!

Follow these 3 simple steps to join!

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WHY NOW?
The first cases of COVID-19 are currently linked to a wet market in Wuhan, China. At wet markets, a variety of foods including live animals and butchered meats are sold in an open-air setting for consumption. By eliminating the demand for meat and meat products, we reduce the presence of animal products at local markets around the world and potentially reduce our risk for the onset of a new epidemic.
WHY NOW?
Increased demand for livestock results in greater contact between wildlife and humans, and potentially hazardous agricultural and land usage practices. Certain animals in particular are likely sources of such pathogens.
WHY NOW?
In our increasingly globalized age, both trade and travel are happening at rates never-before seen in history. This means that once one begins, epidemics may travel with greater ease and in shorter time periods than ever before.
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WHY VEGETARIAN?
Globally, 77 billion animals are raised and killed each year, 210 million killed everyday, 7 million killed every hour, and 2,443 killed every second - all with grave environmental consequences that contribute to climate change.
WHY VEGETARIAN?
Nearly 1/5 of all greenhouse gases are attributed to livestock production – more than what is generated by transportation.
WHY VEGETARIAN?
70% of crops grown are fed to livestock, which produce large amounts of waste and methane – a heat-trapping gas more than 25 times more potent than carbon dioxide.
WHY VEGETARIAN?
30% of the land on Earth is in some way used to raise the animals we eat, which results in land degradation, loss of biodiversity, air and water pollution, and water shortages.
WHY VEGETARIAN?
For every person who eats vegetarian, there are 25 land animals saved annually.
WHY VEGETARIAN?
Those on well-balanced vegetarian diets can see many positive health impacts including a 25% reduced likelihood to die as a result of heart disease and a significantly reduced risk for colon cancer and type 2 diabetes.

IMPACT

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The Very Veggie Movement is meant for everyone of every age, ethnicity, sex, gender identity,  religion and spiritual practice everywhere. In fact, it’s already  happening around the world in cities big and small. See our map for where people are joining!

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